The demand for high-quality video continues to grow at a steady pace Streamed video content has been on a constant trajectory of growth over the course of the past 5-10 years. However, the demand for even more content, services, and supported devices ballooned throughout 2020 as a result of the COVID-19 pandemic, with an average…
With the increase in demand for premium content, you’re being pushed to deliver content faster, with increasingly crisp picture quality. To keep up, video industry leaders have to explore ways to take advantage of the luminance, contrast, and color gamut that HDR offers. You’re probably familiar with HDR (high dynamic range) technology. Its brightness, color…
As of 2021, video technology has gained tremendous popularity, with no clear indication of slowing growth. With roughly 82% of consumers (in the US) owning at least one internet-connected device and 60% of adults watching a video on a connected device, it’s clear that a vast majority of individuals are seeking an engaging video experience. …
We’re currently living in the golden age of information, data, and analytics, but I don’t necessarily need to tell you that. The caveat of living in a golden age of anything is that there often is an over-abundance of a certain resource – in the case of our audience and customers, that’s video data. And…
Streaming is evolving and improving, but video errors are constant There is one constant that has emerged from the chaos that was 2020, that despite how many new streaming services emerged and how many consumers purchased new devices to view the plethora of new content, every single one of these new (and existing services) experienced…
Actionable insights for reactive users Across all walks of life and varieties of business, teams, or individuals, humans can be categorized into two types of people – proactive or reactive. I found that these categories are just as applicable for Analytics vendors through discussions with my product peers for Analytics-oriented tools. Much like their general…
Effects of Interactive Video on Quality of Experience (QOE) While interactive videos have existed in one form or another for almost two decades, they have changed considerably over the years. According to the 2021 video marketing report by Wyzowl, 24% of video marketers plan to include interactive video in their 2021 video marketing strategy. (+3%…
Smart TVs are the new normal (along with the pandemic, of course). This gigantic market is now worth more than $109 billion worldwide. Stats like that should be unsurprising, as more than 90 percent (respectively) of US households own a television. And this year, with many governments around the world mandating stay-at-home orders, TV companies…
Where nostalgia and fondness for the future collide – The world of 3D video content 3D video content – a topic that can easily be perceived through the polarized lenses of mockery & failure or innovation & success. Depending on your generation, 3D video content might yield a completely different perception; for some, they’ll remember…
Video on the web has changed dramatically in the past ten years. We’ve shifted from progressive downloads that grab a full video, using plug-ins and strictly proprietary file formats to play, to streaming small chunks of data that support a wide range of network capabilities and formats. The increasing granularity of video transactions means increased…
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