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	<title>James Konik &#8211; Bitmovin</title>
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	<title>James Konik &#8211; Bitmovin</title>
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		<title>Using Spatial Audio to Improve User Experience</title>
		<link>https://bitmovin.com/improve-user-experience-spatial-audio</link>
		
		<dc:creator><![CDATA[James Konik]]></dc:creator>
		<pubDate>Wed, 18 Aug 2021 20:24:07 +0000</pubDate>
				<category><![CDATA[VidTech]]></category>
		<category><![CDATA[audio encoding]]></category>
		<guid isPermaLink="false">https://bitmovin.com/?p=186321</guid>

					<description><![CDATA[<p>Spatial audio aims to place you at the center of a three-dimensional listening experience. Done right, it goes beyond regular stereo audio, surrounding you with sound and fully immersing the listener. With many real-world music venues closed down due to COVID, it is a great way to make you feel like you&#8217;re out of your...</p>
<p>The post <a rel="nofollow" href="https://bitmovin.com/improve-user-experience-spatial-audio">Using Spatial Audio to Improve User Experience</a> appeared first on <a rel="nofollow" href="https://bitmovin.com">Bitmovin</a>.</p>
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										<content:encoded><![CDATA[<p><img fetchpriority="high" decoding="async" class="aligncenter size-large wp-image-186488" src="https://bitmovin.com/wp-content/uploads/2021/08/BLOG-POST_Spatial-Audio-1024x537.jpg" alt="- Bitmovin" width="1024" height="537" srcset="https://b3148424.smushcdn.com/3148424/wp-content/uploads/2021/08/BLOG-POST_Spatial-Audio-300x157.jpg?lossy=2&amp;strip=1&amp;webp=1 300w, https://b3148424.smushcdn.com/3148424/wp-content/uploads/2021/08/BLOG-POST_Spatial-Audio.jpg?size=384x201&amp;lossy=2&amp;strip=1&amp;webp=1 384w, https://b3148424.smushcdn.com/3148424/wp-content/uploads/2021/08/BLOG-POST_Spatial-Audio-768x403.jpg?lossy=2&amp;strip=1&amp;webp=1 768w, https://b3148424.smushcdn.com/3148424/wp-content/uploads/2021/08/BLOG-POST_Spatial-Audio-1024x537.jpg?lossy=2&amp;strip=1&amp;webp=1 1024w, https://b3148424.smushcdn.com/3148424/wp-content/uploads/2021/08/BLOG-POST_Spatial-Audio.jpg?lossy=2&amp;strip=1&amp;webp=1 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /><br />
<span style="font-weight: 400;">Spatial audio aims to place you at the center of a three-dimensional listening experience. </span><span style="font-weight: 400;">Done right, it goes beyond regular stereo audio, surrounding you with sound and fully immersing the listener. With many real-world music venues closed down due to COVID, it is a great way to make you feel like you&#8217;re out of your living room and getting a taste of the real thing.</span><br />
<span style="font-weight: 400;">As a video content provider, offering a spatial audio experience for your customers can give you that extra push of immersion that will set you apart from your competitors. </span><span style="font-weight: 400;">In this article, we’ll look at three of the biggest players in spatial audio and see what they bring to the table. If you want to know which vision matches yours most closely, this guide will show you.</span></p>
<h2><span style="font-weight: 400;">What Is Spatial Audio?</span></h2>
<p><span style="font-weight: 400;">Stereo audio involves separating sound into two separate channels. This can be done by recording with two microphones, or by artificially varying audio properties over each channel. This is used in the common, two-speaker setups most people have to add direction and depth to sound.</span><br />
<span style="font-weight: 400;">Spatial audio goes further than this. As well as using additional speakers, it includes height information, enabling sound to come from above or below you. It also enables objects in the audio to come from specific positions, like the top left corner or directly behind you.</span><br />
<span style="font-weight: 400;">When applied to music, cinema, and games it can take realism to a whole new level. There are several competing versions of the technology, each vying for the attention of creators and users alike. Dolby Atmos, Sony 360 Reality Audio, and Apple Spatial Audio are the major players and have their own pros and cons.</span></p>
<h2><span style="font-weight: 400;">Dolby Atmos</span></h2>
<p><span style="font-weight: 400;">Dolby Atmos is the venerable granddaddy of the spatial audio scene. Since </span><span style="font-weight: 400;">launching in 2012</span><span style="font-weight: 400;"> it has become very well established, and there is no shortage of Atmos content available across multiple platforms and streaming services.  99% of global consumers can access a service with Dolby Vision and Dolby Atmos content. </span><br />
<span style="font-weight: 400;">Its object-based audio means each element in the soundtrack can be given a location and direction. A speaker setup can recreate that, so it sounds as if everything comes from a specific place. It also features height virtualization. This uses filters to simulate audio cues that the ear uses to differentiate between sounds coming from different heights. With </span><span style="font-weight: 400;">128 tracks</span><span style="font-weight: 400;"> there’s the potential for some extremely in-depth soundscapes.</span><br />
<span style="font-weight: 400;">Over 6000 cinemas already use the technology, and it is used in </span><span style="font-weight: 400;">many films</span><span style="font-weight: 400;">, music content as well as sports events. </span><br />
<span style="font-weight: 400;">With such widespread support, you can experience Dolby Atmos via Blu-ray disc, 7 of the top 10 streaming services including Netflix, Disney+, Apple TV+ and HBO Max, music streaming services including Apple Music, Amazon, and Tidal, and live sports events with SKY UK, BT Sports, and Comcast. Not every service works with it on every device, so be sure to </span><span style="font-weight: 400;">do your research</span><span style="font-weight: 400;"> when setting it up. However, it’s gradually becoming more accessible to more streaming services, as back-end video solutions such as Bitmovin’s encoding, make it easier </span><span style="font-weight: 400;">to build Dolby Atmos-supported workflows</span><span style="font-weight: 400;">.</span><br />
<span style="font-weight: 400;">Cinema-based Atmos setups make use of </span><span style="font-weight: 400;">large numbers of speakers</span><span style="font-weight: 400;">, including many embedded in the walls and ceiling. At home, you don’t need to go that far, with two to four ceiling speakers helping you get plenty out of the system.  Even easier setup can be found with the latest soundbar systems, which </span><span style="font-weight: 400;">aim the sound upward</span><span style="font-weight: 400;"> to reflect off of the ceiling, making the setup literally plug and play. </span><br />
<figure id="attachment_195699" aria-describedby="caption-attachment-195699" style="width: 512px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-195699" src="https://bitmovin.com/wp-content/uploads/2021/08/Dolby-Atmos_Home-Experience.jpg" alt="Illustration of Dolby Atmos Spatial Audio Experience" width="512" height="437" srcset="https://b3148424.smushcdn.com/3148424/wp-content/uploads/2021/08/Dolby-Atmos_Home-Experience-300x256.png?lossy=2&amp;strip=1&amp;webp=1 300w, https://b3148424.smushcdn.com/3148424/wp-content/uploads/2021/08/Dolby-Atmos_Home-Experience.jpg?size=384x328&amp;lossy=2&amp;strip=1&amp;webp=1 384w, https://b3148424.smushcdn.com/3148424/wp-content/uploads/2021/08/Dolby-Atmos_Home-Experience.jpg?lossy=2&amp;strip=1&amp;webp=1 512w" sizes="(max-width: 512px) 100vw, 512px" /><figcaption id="caption-attachment-195699" class="wp-caption-text">Dolby Atmos In-Home Experience</figcaption></figure><br />
<span style="font-weight: 400;">Plenty of TVs and other equipment already work with Dolby Atmos, making it a great choice for newcomers to spatial audio. Even those of us with regular headphones can join the party. The immersive experience and wide availability make it worth it.</span></p>
<h3>Verdict</h3>
<p><span style="font-weight: 400;">Dolby Atmos is a well-established format, and it’s easy to find hardware and content that works with it. It offers rich, directional sound in a variety of settings.</span><br />
<strong>Pros</strong></p>
<ul>
<li><span style="font-weight: 400;">Widespread content support.</span></li>
<li>The largest quantity of compatible hardware.</li>
</ul>
<h2><span style="font-weight: 400;">Sony 360 Reality Audio</span></h2>
<p><span style="font-weight: 400;">Sony 360 Reality Audio is a new technology that delivers an amazing listening experience through headphones. It aims to sound as good as speakers, with audio coming from multiple directions. </span><span style="font-weight: 400;">It allows you to control the location of all audio elements over 64 speaker channels. It uses the MPEG-H 3D audio standard, and Sony has worked with the Fraunhofer IIS to make the format accessible to creatives.</span><br />
<span style="font-weight: 400;">Its technological secret sauce is “binaural rendering”, which works by varying sounds in the same ways your brain uses to work out where a sound source comes from. Sounds can reach your ears at different times and are also altered by the shape of your head and ears. </span><span style="font-weight: 400;">Several streaming services currently support the format. You can listen to it on Tidal, Deezer, and Nugs. Amazon Music HD also works with it, but you’ll need the right speaker set up.</span><br />
<span style="font-weight: 400;">The format is also compatible with video streaming. There’s little support for it now, but more is on the way.</span><br />
<span style="font-weight: 400;">It doesn’t need much specialized hardware, just high-definition compatible headphones. It uses an app that lets you scan your ear shape and send the results to streaming services, for a uniquely personalized experience. You can also use it with the Amazon Echo Studio speaker. </span><span style="font-weight: 400;">Several major artists are producing music with the format such as Tony Visconti and Pharell Williams, and there are already over 1000 songs available to listen to.</span><br />
<span style="font-weight: 400;">For those interested in getting into it themselves, Sony has a licensing program that includes mixing software. There’s also a recommended infrastructure to help get your studio working with it. </span><span style="font-weight: 400;">The future looks bright for Reality Audio with comments in Android’s Open Source Project</span><span style="font-weight: 400;"> suggesting it could arrive on Android soon, and be adapted so it works on any speakers or headphones. Definitely, one to keep an eye on.</span></p>
<h3><span style="font-weight: 400;">Verdict</span></h3>
<p><span style="font-weight: 400;">Reality Audio uses a range of exciting technologies to make directional sound feel as immersive as possible. Sony offers plenty of help to creatives who want to work with it.</span><br />
<span style="font-weight: 400;"><strong>Pros</strong></span><br />
<span style="font-weight: 400;">* Excellent choice for headphone users.</span><br />
<span style="font-weight: 400;">* Dedicated software and support for studios.</span><br />
<span style="font-weight: 400;"><strong>Cons</strong></span><br />
<span style="font-weight: 400;">* Relatively limited catalogue.</span></p>
<h2><span style="font-weight: 400;">Apple Spatial Audio</span></h2>
<p><span style="font-weight: 400;">Apple Spatial Audio lets you use existing sound formats with AirPods to give you immersive audio. It works by using filters to make sounds seem to come from any direction, including above or behind you. </span><span style="font-weight: 400;">It can be applied to 5.1, 7.1, or Dolby Atmos sources. That means it doesn’t need a dedicated audio format, unlike the other technologies described here. </span><span style="font-weight: 400;">Its killer feature is tracking. Not only can it track your head position, but it also detects where your device is. That lets it dynamically adjust the filters to make it sound like your audio is coming from the right direction, even over headphones.</span><br />
<span style="font-weight: 400;"><img decoding="async" class="block-image-ads hero-image aligncenter" src="https://cdn.mos.cms.futurecdn.net/GqKQvT5DCY9vRp3w9PJ9Sb-320-80.jpg" sizes="(min-width: 1000px) 970px, calc(100vw - 40px)" srcset="https://cdn.mos.cms.futurecdn.net/GqKQvT5DCY9vRp3w9PJ9Sb-320-80.jpg 320w, https://cdn.mos.cms.futurecdn.net/GqKQvT5DCY9vRp3w9PJ9Sb-480-80.jpg 480w, https://cdn.mos.cms.futurecdn.net/GqKQvT5DCY9vRp3w9PJ9Sb-650-80.jpg 650w, https://cdn.mos.cms.futurecdn.net/GqKQvT5DCY9vRp3w9PJ9Sb-970-80.jpg 970w, https://cdn.mos.cms.futurecdn.net/GqKQvT5DCY9vRp3w9PJ9Sb-1024-80.jpg 1024w" alt="Image displaying how spatial audio works" width="874" height="492" data-original-mos="https://cdn.mos.cms.futurecdn.net/GqKQvT5DCY9vRp3w9PJ9Sb.jpg" data-pin-media="https://cdn.mos.cms.futurecdn.net/GqKQvT5DCY9vRp3w9PJ9Sb.jpg" /></span><br />
<span style="font-weight: 400;">It takes advantage of gyroscopes embedded in the AirPods to figure out where you are moving and adjusts the sound direction accordingly. That means you can turn your head towards a sound coming to the side of you, and it will then seem to be in front of you. </span><span style="font-weight: 400;">As well as multi-directional sound, it also keeps sounds distinct, making dialogue easier to hear in movies. </span><span style="font-weight: 400;">It’s available for free, as long as you have the right hardware. That means at least iOS 14 and a more recent apple device, such as the iPhone 7. You’ll also need AirPods pro or max.</span><br />
<span style="font-weight: 400;">Apple Spatial Audio isn’t yet supported on Apple TV devices, despite rumours the new 2021 Apple TV 4k would be compatible. </span><span style="font-weight: 400;">Software support comes from HBO Go, Hulu, Vudu, and Amazon Prime Video, which all use formats that work with it. You can also use plugins to use spatial audio with stereo sources. Netflix support is rumoured to be on the way, too. </span><br />
<span style="font-weight: 400;">If you want to check if spatial audio is working on your device, look for a blue animated icon in the settings. You can find it by touching and holding the volume icon in the control center.</span><br />
<figure style="width: 500px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="https://support.apple.com/library/content/dam/edam/applecare/images/en_US/airpods/iso14-iphone11-pro-airpods-pro-use-spatial-audio-animation.gif" alt="How to turn Spatial audio on iOS" width="500" height="1280" /><figcaption class="wp-caption-text">How to turn Spatial audio on iOS</figcaption></figure></p>
<h3><span style="font-weight: 400;">Verdict</span></h3>
<p><span style="font-weight: 400;">If you want to reach Apple fans with the latest devices, Spatial Audio is a great choice, delivering an outstanding experience across a broad range of media.</span><br />
<span style="font-weight: 400;"><strong>Pros</strong></span><br />
<span style="font-weight: 400;">* Head tracking is a hugely impressive feature.</span><br />
<span style="font-weight: 400;">* Works with existing formats.</span><br />
<span style="font-weight: 400;"><strong>Cons</strong></span><br />
<span style="font-weight: 400;">* Tied to specific Apple hardware.</span></p>
<h2><span style="font-weight: 400;">Conclusion</span></h2>
<p><span style="font-weight: 400;">Spatial audio can take your streaming content to the next level. Your audience will be immersed in sound, and the experience will be much better. If you want to give your work an edge over the competition, spatial audio has the next-gen factor to help you do that.</span><br />
<span style="font-weight: 400;">As you’ve learned here, there are multiple versions of the technology, which can be deployed through a range of channels. Using it isn’t as hard as you think.</span><br />
<span style="font-weight: 400;">If you want to learn more about spatial audio, and how you can use it to wow your audience, get in touch with Bitmovin. They specialize in audio and video codecs and can show you how to get the most out of them, delivering quality content while using bandwidth as efficiently as possible. That keeps your costs down too, meaning you can stay more competitive while delivering your content in new and exciting ways.</span></p>
<h2><strong>Video technology guides and articles</strong></h2>
<ul>
<li>Back to Basics: Guide to the <a href="https://bitmovin.com/html5-video-tag-guide/">HTML5 Video Tag </a></li>
<li><a href="https://bitmovin.com/vod-platforms/">What is a VoD Platform?</a> A comprehensive guide to Video on Demand (VOD)</li>
<li><a href="https://bitmovin.com/top-5-video-technology-trends/">Video Technology [2022]</a>: Top 5 video technology trends</li>
<li><a href="https://bitmovin.com/vp9-vs-hevc-h265/">HEVC vs VP9</a>: Modern codecs comparison</li>
<li>What is the <a href="https://bitmovin.com/av1/">AV1 Codec</a>?</li>
<li>Video Compression: <a href="https://bitmovin.com/encoding-definition-bitrates/">Encoding Definition and Adaptive Bitrate</a></li>
<li>What is <a href="https://bitmovin.com/adaptive-streaming/">adaptive bitrate streaming</a></li>
<li><a href="https://bitmovin.com/mkv-vs-mp4/">MP4 vs MKV</a>: Battle of the Video Formats</li>
<li><a href="https://bitmovin.com/video-streaming-models-svod-avod-tvod/">AVOD vs SVOD</a>; the “fall” of SVOD and Rise of AVOD &amp; TVOD (Video Tech Trends)</li>
<li><a href="https://bitmovin.com/dynamic-adaptive-streaming-http-mpeg-dash/">MPEG-DASH</a> (Dynamic Adaptive Streaming over HTTP)</li>
<li><a href="https://bitmovin.com/container-formats-fun-1/">Container Formats</a>: The 4 most common container formats and why they matter to you.</li>
<li><a href="https://bitmovin.com/qoe-why-quality-video-matters/">Quality of Experience</a> (QoE) in Video Technology [2022 Guide]</li>
</ul>
<p>The post <a rel="nofollow" href="https://bitmovin.com/improve-user-experience-spatial-audio">Using Spatial Audio to Improve User Experience</a> appeared first on <a rel="nofollow" href="https://bitmovin.com">Bitmovin</a>.</p>
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