Everything you need to know about SCTE-35, the popular event signaling standard that powers dynamic ad insertion, digital program insertion, blackouts and more for TV, live streams and on-demand video. What is SCTE? The acronym SCTE is short for The Society of Cable and Telecommunications Engineers. SCTE is a non-profit professional organization that creates technical…
As the demand for video streaming escalates, so does the cost associated with maintaining and delivering high-quality content to viewers. Broadcasters, OTT Platforms, and any industry streaming video over the Internet are actively seeking robust monetization strategies to sustain and expand their businesses. While Subscription Video On Demand (SVOD) and Transactional Video On Demand (TVOD)…
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