Research shows almost 70% of video streaming subscribers would rather pay for an ad-free experience
To ad or not to ad? That is the question. Netflix, the video streaming service that pioneered the subscription video-on-demand (SVOD) business model and became a cultural zeitgeist, recently announced it would introduce adverts to its service. From the beginning of November, Netflix will launch an ad-supported tier in 12 countries, allowing its customers to…